GOQA
GOQA was one of my first agency projects with significant creative potential.
(Client)
GOQA
(Year)
2020
(Services)
Branding, Icon-Design, Logo Animation, Web scribble
GO
QA
The GOQA wordmark is bold, geometric, and dynamic, acting as the visual cornerstone of the design and consistently taking a prominent position across all media. Its confident, assertive presence commands the space it occupies, embodying the brand’s strong and distinctive character.
As GOQA introduced a retail concept that bridges physical product experiences with a fully digital purchasing model, I supported the development of its visual and experiential foundation. The aim was to express this hybrid approach clearly and coherently across all customer-facing elements.
I designed a new icon set tailored to the brand’s needs, ensuring clarity, recognisability, and ease of use across contexts. In parallel, I developed the concept for the logo’s intro animation and created a functional prototype for the online shop. Throughout this process, inclusive design considerations informed decisions around visual language, motion, and interaction, helping to create an experience that feels accessible, intuitive, and consistent across touchpoints.
GOQA
GOQA was one of my first agency projects with significant creative potential.
(Client)
GOQA
(Year)
2020
(Services)
Branding, Icon-Design, Logo Animation, Web scribble
GO
QA
The GOQA wordmark is bold, geometric, and dynamic, acting as the visual cornerstone of the design and consistently taking a prominent position across all media. Its confident, assertive presence commands the space it occupies, embodying the brand’s strong and distinctive character.
As GOQA introduced a retail concept that bridges physical product experiences with a fully digital purchasing model, I supported the development of its visual and experiential foundation. The aim was to express this hybrid approach clearly and coherently across all customer-facing elements.
I designed a new icon set tailored to the brand’s needs, ensuring clarity, recognisability, and ease of use across contexts. In parallel, I developed the concept for the logo’s intro animation and created a functional prototype for the online shop. Throughout this process, inclusive design considerations informed decisions around visual language, motion, and interaction, helping to create an experience that feels accessible, intuitive, and consistent across touchpoints.
GOQA
GOQA was one of my first agency projects with significant creative potential.
(Client)
GOQA
(Year)
2020
(Services)
Branding, Icon-Design, Logo Animation, Web scribble
GO
QA
The GOQA wordmark is bold, geometric, and dynamic, acting as the visual cornerstone of the design and consistently taking a prominent position across all media. Its confident, assertive presence commands the space it occupies, embodying the brand’s strong and distinctive character.
As GOQA introduced a retail concept that bridges physical product experiences with a fully digital purchasing model, I supported the development of its visual and experiential foundation. The aim was to express this hybrid approach clearly and coherently across all customer-facing elements.
I designed a new icon set tailored to the brand’s needs, ensuring clarity, recognisability, and ease of use across contexts. In parallel, I developed the concept for the logo’s intro animation and created a functional prototype for the online shop. Throughout this process, inclusive design considerations informed decisions around visual language, motion, and interaction, helping to create an experience that feels accessible, intuitive, and consistent across touchpoints.