Miles & More
During my work for Miles & More, I gained valuable insight into the intricate relationship between brand strategy and design and how this connection informs cohesive design systems and digital experiences within a large, complex multi-brand environment.
(Client)
Miles & More
(Year)
2022-2024
(Services)
Brand-Design, Strategy, Brand Progression, Plattform, Design System Developement
Miles & More
Brand, Designsystem, Screendesign
I worked with Miles & More on the brand’s strategic realignment, focusing on visual design, design systems, and brand implementation.
At a time when Miles & More was redefining its brand direction, I worked closely with the team to help shape this transformation on both a strategic and visual level. I was responsible for developing new visual components and for evolving, systematising, and maintaining the brand’s design guidelines and libraries to support this shift.
Together with Lufthansa, my team and I translated these principles into a holistic design system that ensured coherence while remaining adaptable across all brand touchpoints. As the system moved into rollout, I actively accompanied and advised multiple parallel projects, helping teams apply the framework correctly and consistently. This ensured the brand’s renewed identity was implemented with clarity, precision, and long-term scalability.
Miles & More
During my work for Miles & More, I gained valuable insight into the intricate relationship between brand strategy and design and how this connection informs cohesive design systems and digital experiences within a large, complex multi-brand environment.
(Client)
Miles & More
(Year)
2022-2024
(Services)
Brand-Design, Strategy, Brand Progression, Plattform, Design System Developement
Miles & More
Brand, Designsystem, Screendesign
I worked with Miles & More on the brand’s strategic realignment, focusing on visual design, design systems, and brand implementation.
At a time when Miles & More was redefining its brand direction, I worked closely with the team to help shape this transformation on both a strategic and visual level. I was responsible for developing new visual components and for evolving, systematising, and maintaining the brand’s design guidelines and libraries to support this shift.
Together with Lufthansa, my team and I translated these principles into a holistic design system that ensured coherence while remaining adaptable across all brand touchpoints. As the system moved into rollout, I actively accompanied and advised multiple parallel projects, helping teams apply the framework correctly and consistently. This ensured the brand’s renewed identity was implemented with clarity, precision, and long-term scalability.
Miles & More
During my work for Miles & More, I gained valuable insight into the intricate relationship between brand strategy and design and how this connection informs cohesive design systems and digital experiences within a large, complex multi-brand environment.
(Client)
Miles & More
(Year)
2022-2024
(Services)
Brand-Design, Strategy, Brand Progression, Plattform, Design System Developement
Miles & More
Brand, Designsystem, Screendesign
I worked with Miles & More on the brand’s strategic realignment, focusing on visual design, design systems, and brand implementation.
At a time when Miles & More was redefining its brand direction, I worked closely with the team to help shape this transformation on both a strategic and visual level. I was responsible for developing new visual components and for evolving, systematising, and maintaining the brand’s design guidelines and libraries to support this shift.
Together with Lufthansa, my team and I translated these principles into a holistic design system that ensured coherence while remaining adaptable across all brand touchpoints. As the system moved into rollout, I actively accompanied and advised multiple parallel projects, helping teams apply the framework correctly and consistently. This ensured the brand’s renewed identity was implemented with clarity, precision, and long-term scalability.